Why we do it – Misrgo

Each year, an estimated 47,000
African Americans die from
smoking-related diseases.

Why We Exist

African Americans suffer disproportionately from chronic and prevention diseases associated
with smoking. African American smokers are at increased risk to die from smoking-related
cancer as compared to Whites. Moreover, more African Americans die from lung cancer than
any other race in the United States.

Tobacco consumption continues to plague minority communities across the state. Health
complications ascribed to tobacco consumption and exposure to secondhand smoke drive the
need for programs like the MISRGO– an invaluable partner in the efforts to end the public
health crisis created by tobacco and addictive substances.

Below are alarming statistics on tobacco consumption African Americans in Arkansas.

Tobacco Consumption Data for African Americans

Percentage of Adult-aged Smoker

21.3%

African American children and adults are more likely to be exposed to second hand smoke than any other racial or ethnic group.

Tobacco use is a major contributor to the three leading causes of death among African Americans – heart disease, cancer, and stroke. Diabetes is the fourth leading cause of death among African Americans. The risk of developing diabetes is 30%-40% higher for cigarette smokers than non smokers.

Despite more quit attempts, African Americans are less successful at quitting than White and Hispanic cigarette smokers, possibly because of lower utilization of cessation treatments such as counseling and medication.

The tobacco industry has aggressively marketed menthol products to young people and African Americans, especially in urban communities. Historically, the tobacco industry’s attempts to maintain a positive image among African Americans have included such efforts as supporting cultural events and making contributions to minority higher education institutions, elected officials, civic, and community organizations, and scholarship programs.